In 2018, Kingkingestablish"ALLL BEAUTY", a smart retail platform for cosmetics.
Suobin Chen, male, born in December 1964, is an economist with a graduate degree. In 1993, he started his business with savings of 20,000 yuan, focusing on glass, new candlelight materials and their products. Serving as the chairman of Qingdao Kingking Applied Chemistry Co., Ltd since 1993.
Under the leadership of Suobin, Qingdao Kingking has become the main supplier of daily-consumption candle products for many Fortune 500 companies. In 2006, after completing the IPO listing of Qingdao Kingking, Suobin led the company to make efforts in the cosmetics industry and eventually established a "Beauty economy industry circle", accomplishing the layout of the whole industry chain. With his continuous contribution for 30 years, Qingdao Kingking has developed into a multinational company with international competitiveness.